Beep, beep. It's Mom calling again for the weekly check-in, and the conversation feels like it's on autopilot. In our fast-paced lives, it's easy to forget that we've already spent 90 percent of our time with our parents. And perhaps, we're not making the best use of the remaining time - forgetting to ask the real questions! Do we even know our parents as more than just mom/dad?

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Enter Call Me's "Talekort". These thought-provoking cards are designed to help us form deeper connections with our parents by asking the questions we've never asked before. Because behind the title "mom/dad" hides so much more. These conversation cards will be sent out to new customers along with their welcome letter containing their new SIM cards. As part of the activation, we'll create an authentic ad campaign, reminding those who may have overlooked those essential talks with their parents. We'll raise these questions in public, ensuring that the last 10 percent of our time with our parents is meaningful.

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Made in collaboration with Jacob Vagnby, Sanne Kragh, Marcus Uhre and Emilie Aaløse.

My part in the project: Concept, copy and visual design.