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Støt med stil

Client: TV2 (Knæk Cancer)

Brief: Promote this year's Knæk Cancer campaign.

Cancer touches all of our lives, directly or indirectly and the statistic is alarming: one in three Danes will be diagnosed with cancer. Although many wish to donate to cancer research, tight budgets, especially for students, can make this challenging.  But what if there were a way to support Knæk Cancer without spending a dime?

 

Introducing "Støt med Stil" in partnership with Trendsales, TV2, and Knæk Cancer. A campaign motivating you to clean out your closet and make a difference by selling the jacket you haven't worn in years. Now, when you sell your items on Trendsales's platform, you'll have the opportunity to directly donate a percentage of the sales price to Knæk Cancer. We're kicking the campaign off with a flea market where influencers can sell clothes to support cancer research and make a stylish impact!

Made in collaboration with Jakob Thuemoes, August Junior Hofmann, Jacob Vagnby 

My part in the project: Concept, copy and visual design of outdoor assets.

Pitch video

 Let's grab a coffee? 

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